It’s always a strange thing to finish a large project. Suddenly an absence, and not-knowing creeps back in, nestles under the covers. But there is rest. Hopefully today What You Will will arrive in Austin, and I can hear what the author thinks. We’ll see.

Ordinarily we would release the book as soon as it’s finished. With this one we’re waiting a bit, mostly because of Thanksgiving. (The release will be Monday, Nov. 28.) Which is good, because it will give us more time to coordinate the release and promotion. And promotion is something that NewLights need to work on, as noted in some earlier posts. And also distribution logistics—I’m still not happy with how shipping options are set up with our PayPal buttons. But there is time to work all of that out, and it’s not necessarily interesting to anyone but me.

This morning I was thinking about a “book trailer,” which is something that I’ve seen other small presses doing, for at least a couple of years (maybe more?) now. Usually they’re videos. We’re not really set up for video production, so maybe if we do a trailer it will be in digital book form, images and text from the finished piece, plus images and text from the process of making it.

But perhaps the most important question at this point is, “Now what?” Not in the sense of what book is coming next, because the publishing schedule is set for at least the next year, but in terms of what NewLights can be/do. Where do we take things from here? That question, of course, is always there, but sometimes it is repressed by a series of tasks-at-hand, only to come rushing back in every quiet moment, hanging, a filter through which all of our breath gathers, a window through which all of this sunlight passes. A new day shivers. It is winter, the air around us is cold. And so warmth blooms in action.

No comments: