This seems appropriate to the current line of posts, and to the NewLights Press in general:
Impractical Labor in the Service of the Speculative Arts
From the site:
Impractical Labor is a protest against contemporary industrial practices and values. Instead it favors independent workshop production by antiquated means and in relatively limited quantities. Economy of scale goes out the window, as does the myth that time must equal money. Impractical Labor seeks to restore the relationship between a maker and her tools; a maker and her time; a maker and what she makes. The process is the end, not the product. Impractical Labor is idealized labor: the labor of love.
I love the tagline: "As many hours as it takes!!!"