![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimr4opzdtvYcVrv6lbA60ENDAji86BhBC9jYn3NrkTbSviAL1KzXPhCJH7CoJ8UDp5UMuzngd-XwtS9VZsebvzM6Ax8oSVPYPFAaOutPWmdF6lHI4bBhqF3Wag5pagxVLybmWKG4hOIoYU/s400/WYW_cover_sketch.jpg)
I put it down. I digressed. I came back to it. I put it down again. I picked up another book, The Pink, a book of Kyle Schlesinger’s poems that was released in 2008 by Kenning Editions. The Pink has a striking cover, designed by Jeff Clark/Quemadura, a poet and graphic designer that lives in Michigan, that designs some of the nicest looking books out there.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjShxlDfbSSs7v0SQpkPP9cBt9dxJ_sZh0F_31JwktwmpvcBXtzL3d1maj8l6zy9IOme2dRMWJFuDxaF_fumwM7naZI0dmxS2OpYTrC-3Pmf5RjhNHaUjaisC9D0g39s7OYrGMKc2TOrpIA/s400/Pink_Front.jpg)
While I was inspecting The Pink, looking closely at the printing (screenprinted, I think, with a glossy ink at such density that it becomes three-dimensional, the type coming up from the surface of the chipboard cover) and flipping it over and over again in my hands—
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFt9Fu2IOZO0YKrGS48Qcl3O7AlZiaV-tx5kbRR3yB6phuQ5V5ZGH8gVpDp734SmO3v3Nl1HRMQ2eVY9__fczJBqN2RhKZk5hBDtzyh-3aux_UC2WXzmTpAN57JcNcmaZG2MUwKnY2j6Wu/s400/Pink_Full.jpg)
I came to a realization, probably a similar realization to what Jeff Clark had a while ago—the book does not need to have the title and author’s name on the front cover/jacket. That was the problem I was having with the design—getting all that info displayed appropriately and interestingly. But I just kept moving the type around, never questioning its necessity, never questioning the “rule” that was governing my actions. I flipped The Pink over and over, opening and closing it, feeling the paper and the ink. I re-realized the objecthood of books—it’s funny but not surprising that I would have to “remember” one my primary artistic concerns. I thought that if I could make an interesting cover, interesting enough to turn a viewer into a reader, seeking the information not there, getting them to investigate and realize the book as an object, then the design was successful.
And now I was free to follow and work through the design ideas already set forth in the pages. And the book begins to function as a total object, complete with missing parts. And its made-ness becomes part of the experience of the text-book-object.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkcs3_7PEOK2nBXkMM6cFy-yiYjr8i8c2GMxdjV94y20IGsavHsFFLKffE00diJxZv09GFOT4SJGCEAzWK1TyTpivXv2GVKk1MU9fdqqpfwI-s7e9Fd_QYzZIX8wz0zIiE4YD3y9JHuRUv/s400/WYW_jacket_final.jpg)
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