THE DEMANDS OF ON-DEMAND

Yesterday I was thinking about Print-On-Demand, about making some books using Print-On-Demand (POD). While I have no problem using the technology and relinquishing the handmade-ness of the books (for some projects, not all), there are, I think, some important questions to consider before going into this (questions that I had ignored in my initial rush of excitement about putting a lot of books out, which is a main source of excitement and despair these days). Or maybe one important idea, coined by Philip Zimmerman:

“Production NOT Reproduction”

A very important idea when one is an artist using re-productive technology as a primary productive process. (The relationship between production and reproduction requires more investigation) So the question is how can the NewLights Press use POD books as a primary mode of production?

TO BE CONTINUED!